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Integrating Marketing and PR for SEO Success
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
Introduction to Multivariate Testing
Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.
Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns
Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Introduction to Multivariate Testing
Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.

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