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| FEATURED PAPERS & RESOURCES |
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| Introduction to Multivariate Testing |
Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization. |
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| Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns. |
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SPECIAL REPORT |
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Introduction to Multivariate Testing
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Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization. |
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LIST YOUR PAPERS |
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