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| MARKETING TOPICS |
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| FEATURED PAPERS & RESOURCES |
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| EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
 EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications. |
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| Creating an Email Marketing Plan |
 Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice. |
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| Corporate Blogging and Email Marketing: Why They Work Together |
 Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together. |
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| Which CMS Is Right For Me? A guide to evaluating the various CMS options |
 The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!
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| The 57-Point Checklist to Hiring the Right Search Agency |
 Are you thinking about outsourcing your search marketing and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right agency. |
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Expose Your Company's White Papers To an Audience of IT Business Professionals and Buyers
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