Home >
Ad Serving |
 |
|
|
|
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns. |
 |
|
Results 1 - 25 of 61 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Making the Business Case for Enterprise Marketing Software |
|
|
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!
Download Now
|
 |
|
|
|
Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget |
|
|
Justifying and managing the marketing budget has long been a battle for marketers. Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time. This paper covers the radical changes impacting the budgeting process and the many challenges created. Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
Download Now
|
 |
|
|
|
Marketing Communications with a Return on Human Capital |
|
|
Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.
Download Now
|
|
|
|
|
Learn to Drive Down Costs, Lay Ground-work for Economic Upturn |
|
|
Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements. As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.
Download Now
|
|
|
|
|
Achieving Marketing Management Excellence |
|
|
Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.
Download Now
|
|
|
|
|
How the Fortune 1000 are Harnessing the Power of Social Media: Domino's Pizza Share Their Experience |
|
|
Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.
Download Now
|
 |
|
|
|
Getting Marketing Online with Digital Editions |
|
|
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
Download Now
|
 |
|
|
|
Recessionary Marketing: Automation Makes It Click |
|
|
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Download Now
|
 |
|
|
|
|
|
|
|
Cooperative Marketing Best Practices 2008 |
|
|
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Download Now
|
 |
|
|
|
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
|
|
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Download Now
|
|
|
|
|
Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent |
|
|
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Download Now
|
|
|
|
|
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
|
|
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Download Now
|
|
|
|
|
Automated Lead Management Helps The Hager Group Drive Incremental Revenue |
|
|
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Download Now
|
|
|
|
|
|
|
Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses |
|
|
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Download Now
|
|
|
|
|
|
|
|
|
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates |
|
|
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Download Now
|
|
|
|
|
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates |
|
|
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Download Now
|
|
|
|
|
YouTube For Enterprise Building Communication That Meets Demands & Maintains Integrity |
| By : Qumu Inc |
Published Date: Apr 13, 2009 |
|
The rapid growth of video in the consumer marketplace over the past two years can be described as nothing less than a "phenomenon." A new breed of user-friendly, video-centric sites and technologies have helped to make video as much a part of our online experience as music downloads, photo sharing and email. With more than 120 million videos viewed daily, YouTube has catapulted interest in both consumer and enterprise use of internet-based video. The desire to make video capabilities prolific and universally available is a new trend. But undertaking unchecked "YouTube for the Enterprise" is not a one-solution-fits-all proposition.
Download Now
|
 |
|
|
|
What's Enterprise Video? |
| By : Qumu Inc |
Published Date: Apr 02, 2009 |
|
Enterprise Video is defined by the deployment of software and hardware that enables one-to-one, one-to-many, and many-to-many communication using video in a reliable, scalable, and secure way. A fully realized Enterprise Video solution deploys the power of streaming video to combine the video technologies found in collaboration tools, video teleconferencing, and webcasting into an environment where the video assets and related rich media are managed through their life cycle - live, re-broadcast, on-demand, archived.
Download Now
|
|
|
|
|
|
|
Press Release Wire Services: Choosing the Best One for Your Business |
|
|
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 61 matches |
Sort Results By : Published Date | Title | Company name |
|
 |
|
