Email Marketing

Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.

Net Atlantic's whitepaper, "Solutions for Email Subscriber Management" covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully.

The reality is that your subscriber relationship is very similar to any relationship. It starts with a date, doubts can occur, breakups may happen, or lifelong partnerships are made. As a marketer, these steps are all part of the lifecycle so it's important to be able to identify the phases and read the cues of your subscriber relationship.

Marketing professionals are no stranger to CAN-SPAM. However, we were a bit surprised this year after seeing the results of our CAN-SPAM quiz. While most people answered the majority of questions correctly, it is clear that some need a bit more help understanding what a transactional message is and how CAN-SPAM applies. So consider this a crash course.

All online retailers experience shopping cart abandonment. According to MarketingSherpa, shopping cart abandonment rates average around 52% for e-commerce sites. That's over half of your shoppers that disengage throughout the checkout process. What pain is caused during the checkout process that causes abandonment? It can be anything from the number of steps in your checkout process to your return/exchange policies.

Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.

When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.

Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.

As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.

Getting your message to the inbox and opened has become a significant challenge for most email marketers.  Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.

You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.

Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.

Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.

Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.

There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.

TurboTax now uses CoTweet to interact with customers via Twitter, making it quicker and easier for the company to connect with its customers.

More than 7,000 organizations worldwide rely on ExactTarget's Interactive Marketing HubTM to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites using the world's first Interactive Marketing HubTM. The best part? Marketers can manage each aspect of their multi-channel marketing campaigns from a single interface.

It's become obvious that subscriber data is what fuels relevant communications. But with so much data in so many places, using the information you've gathered to help grow your business seems impossible without a solution that's easy to use, quick to implement, and simple to integrate with your interactive marketing system-unless you've invested in an integration from ExactTarget.

New ways to answer questions about the effectiveness of both traditional and interactive online marketing programs.

As a marketer, you've heard about "leading-edge" organization that can solve your "mission-critical" business problems. But ExactTarget is different. We believe that results ultimately define success- not adjectives. So if you're ready to take your email, mobile, and social media marketing to the next level, read more to learn how ExactTarget can help you achieve real results.

Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.

Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.

I realize everyone is telling you social media marketing is a unicorn, but maybe it's just a horse? Sure, social media marketing differs from the marketing we're used to in that it puts the company and our customers on the same-rather than opposing-teams. But beyond that, isn't social media similar to traditional channels that have come before it?

Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.

More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.