Internet Marketing

Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.

Engage! How to Avoid the Seven Sins of Live, Online Presentations.

In this brief white paper we will describe the economic "reset" that is changing the rules for creating value.

Cloud computing is driving a fundamental shift in the way organizations build, deploy and use applications, and it's raising expectations on how quickly and cost-effectively new IT functionality can be made available to the business.

This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.

Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that sell stuff. In this white paper, I'll recommend several ways to transform your Web site into a lead generation machine with an approach White Horse calls distributed content marketing.

A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?

Your franchisees' and affiliates' local marketing efforts could be 30% more effective!

In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.

This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.

This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.

This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.

Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.

This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.

This eBook explores how organisations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.

Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.

This new white paper examines the key challenges remote developers and teams face while exploring the advantages of leveraging an online collaboration solution to instantly connect, eliminate travel and expedite projects.

Webtrends Mobile Analytics doesn't just gather mobile data, it helps you make sense of who your customers and prospects really are.

This new white paper explores how to use intelligence and analytics to target marketing that drives more sales, increases the average value per customer and improves retention rates.

Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.

As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.

Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.

Webinars are more than just isolated events - they are powerful, tactical tools for executing Marketing and Sales strategies. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications.

Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.