Interactive Marketing

Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.

Engage! How to Avoid the Seven Sins of Live, Online Presentations.

In this brief white paper we will describe the economic "reset" that is changing the rules for creating value.

This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.

Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that sell stuff. In this white paper, I'll recommend several ways to transform your Web site into a lead generation machine with an approach White Horse calls distributed content marketing.

A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?

This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.

This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.

This new white paper explores how to use intelligence and analytics to target marketing that drives more sales, increases the average value per customer and improves retention rates.

As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.

Webinars are more than just isolated events - they are powerful, tactical tools for executing Marketing and Sales strategies. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications.

This Frost & Sullivan whitepaper describes the new communications-enabled business processes (CEBP) and links it to web conferencing/collaboration.

A webinar is more than just an isolated event. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications. iLinc for Webinars puts you in control of the entire process, dramatically reducing effort as well as errors.

This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company. The comprehensive eGuide also includes a Webinar marketing plan outline and Webinar invite to help you get started today.

This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.

Download the second annual MarketingProfs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for marketers and best practices used by marketing organizations with proven effectiveness and growth.

For 2010 and beyond, research firm Frost & Sullivan sees Web conferencing as a key catalyst for improving business processes by facilitating remote group decision-making and action. This paradigm shift repositions web conferencing as a strategic tool, not only an email or travel substitute.

This new 1080 Group white paper explores the 7 critical mistakes made when presenting online and how to avoid them. The paper also includes a handy preparation checklist for presenters.

Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and how they plan to optimize marketing efforts for maximum results.

iLinc's patented Green Meter technology works continuously in the background of all of iLinc web collaboration sessions (online meetings, webinars, and training/learning).

The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.

Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.

This Forrester white paper provides a snapshot of a typical day in the life of a U.S. information worker. It reveals how workers are employing new technologies and applications, interacting with their teams and engaging in mobile activities.

In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.