Usability

Software-as-a-service (SaaS) continues its fast-paced growth as companies seek shorter deployment times, faster ROI, and more flexible pay-as-you-go pricing. Gartner estimates that this growth is going to continue for the foreseeable future as the market grow to $16 Billion by 2013.

A market research study on the impact of poor web performance during peak traffic times on revenue, brand and loyalty.

More than ever, your Website's performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three seconds, up to 40% will abandon your site.

Any business considering cloud computing to support its customer-facing Web applications must look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact the end-user experience. This whitepaper addresses the Web experience challenges companies must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.

The mobile web is growing at an unprecedented rate. According to The Nielsen Company web visitors using a mobile device increased from 42.5 million in July 2008 to 56.9 million in July 2009. Due to the increased adoption, faster networks and more capable mobile devices, businesses recognize substantial value and opportunity from the mobile web.

More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.

Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?

The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.

Within the e-retail, online auction, e-travel and online brokerage industries, clear leaders are beginning to emerge as certain companies do a better job than others of satisfying their customers. Find out how well e-commerce companies fared in customer satisfaction in this annual report.

Find out how e-government agencies, departments and offices fared in customer satisfaction, and how satisfaction was earned, in this Q4 Report by Foresee Results.

With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.

To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.

Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.

Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.