Lead Generation & Automation

Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that sell stuff. In this white paper, I'll recommend several ways to transform your Web site into a lead generation machine with an approach White Horse calls distributed content marketing.

With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.

This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.

Your franchisees' and affiliates' local marketing efforts could be 30% more effective!

This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.

What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.

This new white paper explores how to use intelligence and analytics to target marketing that drives more sales, increases the average value per customer and improves retention rates.

Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.

This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company. The comprehensive eGuide also includes a Webinar marketing plan outline and Webinar invite to help you get started today.

This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.

Download the second annual MarketingProfs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for marketers and best practices used by marketing organizations with proven effectiveness and growth.

This new 1080 Group white paper explores the 7 critical mistakes made when presenting online and how to avoid them. The paper also includes a handy preparation checklist for presenters.

Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and how they plan to optimize marketing efforts for maximum results.

This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.

This Forrester white paper provides a snapshot of a typical day in the life of a U.S. information worker. It reveals how workers are employing new technologies and applications, interacting with their teams and engaging in mobile activities.

In this paper emedia lays out the nine common applications of B2B white papers today, and colors our list with real-world examples taken from our 12 years of experience driving sales leads using quality client white papers. This paper is designed to invigorate your content planning, and to help you decide how white papers can best drive your lead generation program.

The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options? THE QUESTIONS YOU NEED TO KNOW AND WHY: • Is there high fidelity data? • Is the provided data stable? • Is your partner built to last? • Does your partner use a transparent methodology? Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.

Create more advanced demand generation strategies and programs at your organization. The Marketo Demand Generation Success Kit provides best practices, webinars and innovative strategies to help improve marketing results. Learn how to deliver more qualified leads to sales, develop customized nurturing programs and ultimately drive revenue for your company.

In sales and marketing - only two things matter: •Getting people's attention, and •What you tell them when you have it

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and webinars make up the bulk of ads for emedia's online properties and the solo emails sent once a week to subscribers. See what pops, and what lays an egg.

This event will give you what you need to: •Evaluate your social media needs •Set the ground rules for your organization •Establish Goals •Match response and engagement to buyer interest •Measure Success •Get started and be successful with Social Marketing

Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.

It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.

One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality. The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them. Use this worksheet to help.