Marketing

Net Atlantic's free on-demand webinar, Solutions for Email Subscriber Management, covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully. View It Now - On Demand! Recorded Live on September 2, 2010

Today successful websites depend on the right technology, the right content and the right online marketing.

Significance of code-to-text ratio in your optimization strategy

Choosing the right marketing automation system isn't easy. This is why we created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution. The buyers kit includes: List of the questions you should ask when buying marketing automation - including questions from real RFPs Ways to achieve the most out of a demo - that's also more entertaining Critical questions to ask during a reference call Make the Right Choice! Download the toolkit that will show you how.

Thinking about licensing a brand for your product and not sure what it entails? This free report is the perfect place to start. Learn about brand licensing, why companies license their brands and the licensing process

Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.

The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.

This whitepaper outlines the new challenges 4G deployments bring to mobile operators and solutions designed to address these challenges.

Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.

Engage! How to Avoid the Seven Sins of Live, Online Presentations.

In this brief white paper we will describe the economic "reset" that is changing the rules for creating value.

The August 2010 report 'Gartner Magic Quadrant for Web Content Management' has positioned SDL as a leader in Web Content Management (WCM). See how Web Content Management vendors were rated based on "Completeness of vision" and "Ability to Execute".

A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.

The evolution of the tourism industry has been frantic, and to a large scale been dictated by the fluctuations in the socio-economic and political landscape of our planet.

Counterfeit sales-easier than ever to perpetrate through online auctions, B2B exchanges, and eCommerce sites-now comprise between 5 and 7 percent of world trade, posing a serious threat to your revenues, channel relationships and bottom line.

Learn how to leverage the collective intelligence of your web visitors to adapt to customer neeeds and grow customer satisfaction.

Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.

Cloud computing is driving a fundamental shift in the way organizations build, deploy and use applications, and it's raising expectations on how quickly and cost-effectively new IT functionality can be made available to the business.

This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.

Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that sell stuff. In this white paper, I'll recommend several ways to transform your Web site into a lead generation machine with an approach White Horse calls distributed content marketing.

A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?

This Forrester white paper provides a snapshot of a typical day in the life of a U.S. information worker. It reveals how workers are employing new technologies and applications, interacting with their teams and engaging in mobile activities.

Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.

Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.