Search Marketing

Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that sell stuff. In this white paper, I'll recommend several ways to transform your Web site into a lead generation machine with an approach White Horse calls distributed content marketing.

Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.

What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.

Learn what to test and how to make it happen fast in this new strategy brief. In this white paper we'll demonstrate how you can begin launching landing pages and in-depth A/B and MVT tests quickly and easily. We also cover seven different types of landing experiences you can put together (without web developers) to start increasing your conversions. Take control of your campaigns to get the right message out faster!

Through strategic SEO activities ResultFirst helps AgileRF overcome the challenge of its SEO unfriendly website and identifying vital 'industry associated' to feature in top web rankings.

For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.

Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.

Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.

Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.

The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.

A landing page should be much more than just a page a visitor lands on. It should be a conversion focused experience that matches user needs to specific actions that can be taken to fill those needs.

How is conversion optimization for large organizations different than for anyone else? The objective is the same, to provide a better experience when respondents click through from online advertising and email marketing, and to thereby increase the conversion rate and ROI.

Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.

Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.

As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 

Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.

LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks!

This white paper will help you find and fix landing page bloopers so you can increase conversion rates and drive up your online marketing ROI.

The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.

Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.

Learn how to use inbound Internet marketing techniques to generate more inbound leads. Duration: 1 Hour

This all new Guide to Testing is the most valuable, up to date, plain English walk-through of the high-ROI world of online optimization. With this complete, 14-page guide in hand you'll be prepared to plan and execute competition-killing online optimization. You'll get the latest and greatest strategies and tactics from the testing leaders at ion interactive - where our customers' results average 3x the industry averages.

In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.

It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.