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Results 1 - 14 of 14 matches |
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How Roxy's "style squad" helps keep their brand ahead of the game |
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Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions |
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When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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How Virgin Mobile USA Used an Online Community to Connect with the Ever Changing Consumer |
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When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market |
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Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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MRM Goes Mainstream |
| By : Aprimo |
Published Date: Apr 24, 2008 |
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As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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Using Technology to Manage the Marketing Spend |
| By : Aprimo |
Published Date: Mar 13, 2008 |
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Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.
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Aprimo Steals the Show; Improves Future Spend Decisions |
| By : Aprimo |
Published Date: Jan 21, 2008 |
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Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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Critical Success Factors Deploying Pervasive BI |
| By : Aventail |
Published Date: Oct 24, 2007 |
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The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
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Your SEO Service, Ethical SEO, and Competitor Monitoring |
| By : iDirect |
Published Date: Oct 01, 2006 |
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With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
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Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing |
| By : SAS |
Published Date: Dec 07, 2007 |
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This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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Results 1 - 14 of 14 matches |
Sort Results By : Published Date | Title | Company name |
