The first eMetrics Summit in 2002 was very exciting. Everybody was thrilled to discover that they were not the only ones who understood the language and the possibilities and the difficulties. Back at the office, our enthusiasm was met with patronizing but blank smiles and our concerns were met with non-comprehension. Here, there was a whole room full of people who shared the same hopes and fears and battled the same dragons. We had finally found kindred spirits.
This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's brains and behavior.