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Results 1 - 25 of 66 matches |
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Industry Research: Psychographics |
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Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior. To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
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Marketing Communications with a Return on Human Capital |
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Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.
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Drive Down Marketing Costs as a Percentage of Revenue |
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Philips Healthcare is one of the world's leading healthcare companies with an in-house marketing communications organization of 100 employees spread across the Americas, Europe and Asia. Learn how Philips Healthcare was able to provide their marketing group with greater financial transparency, improved accountability, and better productivity, ultimately driving down marketing costs as a percentage of revenue.
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Live Help: The Power of Click to Call and Click to Chat |
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This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.
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Unlocking the B2B Web Analytics 'Black Box' |
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At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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ConocoPhillips: Electronic News You Can Use |
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ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too |
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In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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Hard Hat Area: Myths and Pitfalls of Data Mining for Marketers |
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The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." This article outlines some risks, debunks some myths, and attempts to provide some protective "hard hats" for data miners in the marketing sector.
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Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Apr 11, 2008 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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White Paper: Click to Call: Giving Voice to Online Transaction |
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Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet. Read More.
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How to Improve Marketing Management Process to Increase Visibility of Marketing Work |
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Pennsylvania Hospital, the nation's first, was founded in 1751 by Benjamin Franklin and Dr. Thomas Bond, and, in 2007, U.S. News and World Report called this modern day health care system "One of America’s Best Hospitals." Learn how this award-winning healthcare organization has improved marketing management processes, increases the visibility of marketing work to executives, and rationalizes project staff and budgets.
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Change your mind about B2B direct marketing to change results |
| By : Godfrey |
Published Date: Sep 23, 2008 |
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Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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Results 1 - 25 of 66 matches |
Sort Results By : Published Date | Title | Company name |
