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Industry Research: Psychographics
By : LeapFrog Interactive Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
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LeapFrog Interactive
7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts
By : LeapFrog Interactive Published Date: Jun 25, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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LeapFrog Interactive
MGMA Connexion: Your Defining Source for Excellence in Medical Practice Management
By : MGMA Published Date: Jun 11, 2008
MGMA Connexion™ magazine is the medical group practice professional's power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion™ ranks as the "must-read" magazine for more than 21,500 MGMA members.
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MGMA
Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget
By : Unica Corporation Published Date: May 19, 2009
Justifying and managing the marketing budget has long been a battle for marketers.  Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time.  This paper covers the radical changes impacting the budgeting process and the many challenges created.  Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
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Unica Corporation
Marketing Communications with a Return on Human Capital
By : Unica Corporation Published Date: May 15, 2009
Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.
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Unica Corporation
NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs
By : Clickability, Inc. Published Date: Apr 29, 2009
In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.

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Clickability, Inc.
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success
By : Clickability, Inc. Published Date: Apr 16, 2009
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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Clickability, Inc.
Forrester Research: Campaign Management Needs a Reboot
By : Neolane, Inc. Published Date: Apr 02, 2009
Can your campaign management tool effectively keep up with the expanding world of emerging channels? Based on in-depth research from a variety of industries, this Forrester Research report discusses the challenges of effectively managing marketing campaigns in a world of increasing communications channels, and concludes with relevant approaches to coordinate and analyze cross-channel campaigns.
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Neolane, Inc.
Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions
By : Vision Critical Published Date: Mar 26, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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Vision Critical
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By : Neolane, Inc. Published Date: Mar 11, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
The Economic Necessity of Customer Service
By : Art Technology Group, Inc Published Date: Jan 20, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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Art Technology Group, Inc
Why Interactive Support Is Essential For Travel eBusiness
By : Art Technology Group, Inc Published Date: Nov 10, 2008
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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Art Technology Group, Inc
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
By : Neolane, Inc. Published Date: Oct 13, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Neolane, Inc.
Which CMS Is Right For Me? A guide to evaluating the various CMS options
By : CrownPeak Published Date: Aug 28, 2008
The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!

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CrownPeak
Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent
By : Neolane, Inc. Published Date: Jul 17, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Neolane, Inc.
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile
By : Neolane, Inc. Published Date: Jul 17, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Neolane, Inc.
Automated Lead Management Helps The Hager Group Drive Incremental Revenue
By : Neolane, Inc. Published Date: Jul 17, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Neolane, Inc.
Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses
By : Neolane, Inc. Published Date: Apr 25, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.

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Neolane, Inc.
Mastering New Challenges in Text Analytics
By : SPSS, Inc. Published Date: Apr 25, 2008
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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SPSS, Inc.
The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper
By : Neolane, Inc. Published Date: Mar 31, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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Neolane, Inc.
Guide to evaluating, implementing & deploying content management systems
By : CrownPeak Published Date: Mar 11, 2008
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!

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CrownPeak
White Paper: Click to Call: Giving Voice to Online Transaction
By : Art Technology Group, Inc Published Date: Feb 06, 2008
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
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Art Technology Group, Inc
Analyst Brief: Forrester Consulting: The Total Economic Impact of eStara Click to Call
By : Art Technology Group, Inc Published Date: Nov 01, 2007
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
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Art Technology Group, Inc
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates
By : Neolane, Inc. Published Date: Oct 01, 2007
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Neolane, Inc.
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates
By : Neolane, Inc. Published Date: Sep 27, 2007
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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Neolane, Inc.
 
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