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Keeping the Event in Event Marketing

Published by ICC/Decision Services on Feb 18, 2008

In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.

In this white paper, you'll learn about:

Key issues and possible hazards surrounding event marketing
Potential conflicts of interest in program management and measurement
Essential event marketing measurement tools
The necessary controls for ensuring safety for the event
Implementation of real-time event monitoring and verification

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Emerging Marketing , Loyalty And Retention , Marketing Conferences , Social Networking

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Keeping the Event in Event Marketing

Emerging Marketing

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Marketing Conferences

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