Keeping the Event in Event Marketing

ICC/Decision Services

In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.

Tags : icc, decision services, event marketing, sales, marketing, branding, customer, trade shows/events
Email
Published:  Feb 18, 2008
Length:  18
Type:  whitepaper

Browse Marketing Whitepapers

    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems , Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
Search Whitepapers      

Find Whitepapers

    

Add Whitepapers

Get your company's whitepapers in the hands of targeted business professionals.

Special Report

This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's brains and behavior.