A Marketing Operations Maturity Model
Published by Aprimo on Sep 09, 2008 Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities. This is not necessarily a best practice, but a kind of “stalwart tradition” that has been passed on from marketing department to marketing department through the decades.
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