MRM For Excellence in Marketing Process Improvement

Published by Aprimo on Mar 11, 2008

Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management. With the financial services sector under pressure and scrutiny from regulatory restrictions and the slowdown in the real estate market, coupled with a stagnant economy, Financial Company Marketing needed a way to realize greater cost controls and to create more streamlined marketing processes.