How a $2B Software Company Uses Closed Loop Marketing to Measure ROI

Published by Aprimo on Jun 30, 2008

To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures. The application needed to help optimize the frequency and type of marketing interactions with customers & prospects and had to store other data imported from additional enterprise applications such as Ariba, Siebel and SAP.

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