Aprimo Steals the Show; Improves Future Spend Decisions

Published by Aprimo on Jan 21, 2008

Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.Warner Bros.’ marketing team spends too much valuable time generating manual weekly reports that are incapable of providing real time data. These reports yield only inaccurate, outdated views for determining future spend decisions.